The best way to improve your email marketing efforts is to benchmark your campaigns and figuring out what works best. Most email marketing solutions will give you tools to help you improve your campaign. These tools range from giving your campaign analytics, to split-testing your campaigns. Here’s some things to consider
There’s a lot of things to consider when choosing the right email marketing platform. All the different services offer different features and functionality. No two platforms are the same, even if they all share similarities. Here’s some things to consider when choosing an email marketing platform. Features and Functionality
Drip: Marketing Automation VS Traditional Email Marketing Drip webinar contrasting traditional email marketing vs marketing automation. There’s tons of reasons why email marketers should consider transitioning to marketing automation. When automated campaigns are built correctly, these campaigns can provide much more relevant messages. This is because the recipients opt-in to
Don’t Use Email Subscription WordPress Plugins! If you’re running a WordPress site and considering doing email marketing, be careful about using WordPress plugins to subscribe to posts. There’s tons of plugins that will allow you to do this. The most common and popular one is JetPack, which is a pretty awesome plugin.