There are many types of different email marketing campaigns. Some type of campaigns might require a specific email marketing platform in order to do. This depends on the features being offered. Here’s a list of different type of email campaigns, as well as some ways to build them out.
Autoresponder Email Campaigns
Autoresponder campaigns use date-based triggers. These triggers could be anything; birthday, anniversary, renewal notices, date your purchased something or anything else. These campaigns are effective, as they’re automated and relevant. Whether you’re giving a recipient a birthday coupon, thanking them for being a client for x-amount of years or something completely different. Obviously, the type of autoresponder campaigns a company can do might vary on the industry vertical.
Most email marketing platforms support autoresponders. Some might have more features and functionality than others though. You can learn more about autoresponders campaigns by reading the article linked-to below. The article also compares the different autoresponder services offered by the different email service providers.
Learn More: Email Autoresponder Campaigns
Email Drip Campaigns
Drip campaigns are autoresponders on steroids. Instead of being date-based, drip campaigns can leverage a number of triggers to enter recipients into automated campaigns. For example; if a recipient clicks on a specific link in an email campaign, a few days later a new email could be sent, focusing on the topic they wanted more information on.
Drip campaigns have some of the best open, click and purchase rates out there. That is because it’s possible to make the email messages insanely relevant to what the recipient is interested in.
Many triggers can be used to enter a recipient into an automation, including onsite interactions or purchases, assuming the email platform supports such functionality.
Email Newsletters
Probably the most common form of email marketing. Most companies will send out a monthly, bi-weekly or weekly email newsletter. There are some companies that send out daily digests, although you have to be real careful not to make sure those kind of campaigns aren’t too spammy. Most email newsletters are well branded and a specific template is used for each campaign.
Since pretty much every email marketing platform allows marketers to save templates, it’s very easy to change out the content to that of the new email newsletter every time you send it out.
Specials / Deals
Is your company currently running a special? Send it out as an email! Many companies will send out dedicated emails to announce upcoming or ongoing specials from their company. Sometimes these deals will be announced within a newsletter, but quite frequently they’re sent out as standalone emails. Some companies might send out multiple emails during the course of the special. Just make sure not to send too frequently, or it might come off as spammy.
Transactional Email Marketing Campaigns
Are you sending transactional emails? Purchase confirmation orders, monthly invoices and other forms of transactional emails can be great marketing opportunities. The recipient is already making purchases from your company. That is a strong indicator that they’ve got an interest in your products. This makes for some very easy cross-sells / upsells. Transactional emails also have incredibly high open rates.
RSS Triggered Campaigns
Really Simple Syndication (RSS) is a protocol for easily syndicating and sharing content. It’s most commonly used by bloggers and blog followers. RSS feeds can be used to easily follow a blog. It’s also a method of causing a whole bunch of triggers every time a new feed item is added. Many email marketing platforms offer RSS-based campaigns. This means every time a new feed item (like a new blog post) is added, an email will automatically get sent out. If you post tons of new blog posts, be careful about using these campaigns, as they might get spammy.