Testing and Improving Email Marketing Campaigns

The best way to improve your email marketing efforts is to benchmark your campaigns and figuring out what works best. Most email marketing solutions¬†will give you tools to help you improve your campaign. These tools range from giving your campaign analytics, to split-testing your campaigns. Here’s some things to consider when benchmarking email marketing campaigns.Read More

Picking Out The Right Email Marketing Platform

There’s a lot of things to consider when choosing the right email marketing platform. All the different services offer different features and functionality. No two platforms are the same, even if they all share similarities. Here’s some things to consider when choosing an email marketing platform.   Features and Functionality In my opinion, the functionalityRead More