Optimizing The Page Recipients Hit After Subscribing Keep in mind that all email marketing platforms behave differently. Because of that, this article might not be applicable to all email marketers. For example; some HTML / iframe embeds don’t redirect users after they fill out the form. For email marketers using those platforms, nothing in thisRead More
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Why I Would Not Recommend Buying Email Marketing Lists
Why You Shouldn’t Buy Email Marketing Lists One thing I’ve learned working in direct marketing is that purchased data will never perform as well as data collected in-house. Many data corps will disagree with me on this, because it’s their job to do so. Not the case. Doesn’t matter if it’s direct mail data, emailRead More
GetResponse: Building Effective Landing Pages
Video: Building Effective Landing Pages With GetResponse GetResponse video tutorial and part of the #GRTalks series. This video tutorial is on effective landing pages. Following the landing pages best practices will ensure that your campaigns perform better. Here are the topics covered in this video: Benefit Oriented Headlines – Research shows that most visitors leaveRead More
Email Marketing “Autoresponder Campaigns” Explained
Getting Started With Autoresponder Email Campaigns Autoresponders are automated triggered email campaigns. Most of the autoresponders available are simple date-based emails. The more advanced email autoresponders allow you to use other data or events as triggers. Autoresponders are a great way to automate a portion of your email marketing, and when done correctly, these typeRead More
SEO and Email Marketing – How They Compliment Each Other
How SEO and Email Marketing Compliment Each Other I’m often asked where marketers should be putting in most of their marketing efforts. A lot of them make it sound like it has to be one or the other. That’s definitely not true. A lot of them also want some percentage-type breakdown, which is hard toRead More
Testing and Improving Email Marketing Campaigns
The best way to improve your email marketing efforts is to benchmark your campaigns and figuring out what works best. Most email marketing solutions will give you tools to help you improve your campaign. These tools range from giving your campaign analytics, to split-testing your campaigns. Here’s some things to consider when benchmarking email marketing campaigns.Read More
Picking Out The Right Email Marketing Platform
There’s a lot of things to consider when choosing the right email marketing platform. All the different services offer different features and functionality. No two platforms are the same, even if they all share similarities. Here’s some things to consider when choosing an email marketing platform. Features and Functionality In my opinion, the functionalityRead More
Why You Don’t Want To Use Jetpack For WordPress Email Marketing
Don’t Use Email Subscription WordPress Plugins! If you’re running a WordPress site and considering doing email marketing, be careful about using WordPress plugins to subscribe to posts. There’s tons of plugins that will allow you to do this. The most common and popular one is JetPack, which is a pretty awesome plugin. There’s tons of reasons whyRead More